What is Link Building?
Link Building is one of the most important factors in Search Engine rankings. Being able to get other quality websites pointing to your
Digital Insurance Office is key. Backlinks (links pointing to your DIO from other sources) show the Search Engines the relevance of your website and shows how many people like/trust your DIO. The goal behind Link Building is to increase your site rankings, which should increase traffic to your site, and increase the number of quote requests.
Why Is It Important?
Main reason why Link Building is important: To show the Search Engines how much you're TRUSTED. Without people linking to your DIO, it tells the Search Engines no one likes/trusts your site. This will make it tougher for your site to rank. Quality links go a long way, quantity of links can help, but they will work best if they are all quality/relevant to your industry.
Is This On-Going?
Yes, always. You should try to schedule in a hour or two a month to try to get more links pointing to your DIO.