What you need to know about Twitter

Kevin Chow -

If you want to be successful at Twitter, you will want to watch our "Social Media" video.



What is the purpose of Twitter?

Twitter is a free social networking and micro-blogging service that enables its users to send and read each others' updates, known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the author's profile page and delivered to other users - known as followers - who have subscribed to them. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website and third-party applications.


What can you do with only 140 characters?

You can do anything, but what you should do is write something interesting, informative, or attention grabbing. You want to have the users want to click on your Tweet, or the link in your Tweet.


Is there any Search Engine benefit using Twitter?

Yes, Twitter is a factor in the Search Engines Algorithms. The more followers you have and the more they Re-Tweet your Tweets, the more powerful you become. Make sure you Tweet a lot and have a lot of followers. Don’t forget to point links to your Website and Blog.


Is there analytics to see if Twitter is bringing my site any traffic?

Yes, if you use a Shorten URL program, they usually have built in Analytics. I use Bit.ly. Create an account with Bit.ly and you can track on how many people click on your links. This will help you know what is working and what is not working. Knowing this data, you can change focus on another topic and not waste time on a topic that isn’t generating traffic for you.


What is the most important thing you should do when you post a Tweet?

Use the hash tag ‘#’ as much as possible and use it in every Tweet. The hash tag creates a category/group. When using the hash tag, make sure you are using them on Brand Names and/or Keywords. If you have a Keyword that is more than one word, then make sure to not use spaces. Example would be: Link Building, if I wanted to make that part of the category/group, you want to: #LinkBuilding. If you end up using spaces in between, then it will only categorize/group the word Link.


For more examples follow: @chowzer24 on Twitter.

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